In the fast-paced world of beauty, trends come and go, but some game-changing innovations don’t always get the hype they deserve. While social media often spotlights bold makeup looks and viral skincare hacks, there are plenty of subtle yet impactful beauty shifts flying under the radar. Here are five underrated beauty trends that deserve more attention.
1. Skin Cycling for Hair
We’ve all heard of skin cycling—a method of alternating active ingredients for optimal skin health—but now, the concept is making waves in haircare. Instead of using the same shampoo and conditioner daily, beauty lovers are incorporating exfoliating scalp treatments, protein masks, and deep hydration on a rotating schedule. This customized approach helps maintain a balanced scalp, reduces buildup, and keeps strands looking their best without overloading them with products.
2. Makeup-Free Contouring
Forget heavy bronzers and highlighters—this trend is all about naturally sculpting the face using skincare. By strategically applying ingredients like retinol for cell turnover, caffeine for depuffing, and peptides for firming, people are enhancing their facial structure over time. The result? A more lifted, defined appearance without a single stroke of makeup.
3. Copper Hair for Every Skin Tone
While blonde and brunette shades dominate hair trends, copper is quietly becoming the most flattering and versatile choice. With variations from soft strawberry to deep auburn, there’s a copper shade for every complexion. This warm, rich color adds depth and glow to the skin, making it one of the most underrated hair trends of the year.
4. Fragrance Wardrobing
Instead of having a signature scent, more people are curating a fragrance wardrobe—a selection of scents that match different moods, occasions, and seasons. This allows for a more personal and dynamic approach, much like switching up outfits or makeup. The rise of layering techniques and customizable perfume brands makes this trend even more accessible.
5. Glass Lips
We’ve seen glass skin take over skincare trends, but now, ultra-glossy, hydrated lips are the next big thing. Think of it as lip balm meets high-shine gloss—hydrating yet luminous, giving lips a plump, healthy look without the stickiness. Ingredients like squalane, peptides, and ceramides are key to achieving this effect.
Cover Photo by Ayo Ogunseinde
